More people are looking to treat themselves when they’re out and about – 13.8% of eating out occasions were ‘for treats’ in the year to April 20261,up from 12.2% two years ago1. That makes ‘treating’ one of the fastest growing motivation for eating and drinking out.
It is important to work your foodservice suppliers to help deliver those treats and help make your outlets destinations for sensational drinks that aren’t available anywhere else. For example, in January last year, KFC launched the Kwench drinks range, developed in partnership with Carlsberg Britvic, throughout its Manchester restaurants. The range features specialities such as sparkling Spicy Mango and Raspberry Lemonades, Poppin’ Refreshers with popping pearls in Watermelon and Cherry flavours, Chocolate and Caramel Krunch Shakes and Iced Koffee Krunch Lattes. The drinks have been designed to taste and look great, and appeal to Generation Z. After a successful trial these drinks were rolled out nationally
Source:
1. Lumina Intelligence Eating and Drinking Out Panel – collected 52 w/e 12.04.26 vs Pre Year
