It’s back & bigger than ever for it’s third successive year, in partnership with EFL, Man City, Celtic and Rangers…. & we’re launching with the big news of NEW PACKS, IMPROVED DIGITAL PLATFORM & A FIRST EVER TV AD! This year there will be 39,000 places up for grabs.
Kellogg’s Football Camps are back for a third year in partnership with the English Football League (EFL), Manchester City FC, Celtic FC and Rangers FC.
Kellogg’s Football Camps provide families across the UK extra support during the busiest weeks of the school break.
The camps will return from 27th June for girls and boys aged 5-15. Taking place at locations across the UK, spanning everywhere from Doncaster to Swansea to London and Manchester.
Kellogg’s will be supporting it’s third year of delivering football camps with a series of digital, OOH, on-pack, in-store and PR activity kicking off this April.
On-pack mechanism and competitions
FREE Camp codes can be found on packs of Kellogg’s Rice Krispies, Coco Pops and Corn Flakes from 1 April 2025 until the end of June 2025*, and can be redeemed by scanning the QR code or visiting www.kelloggsfc.com, where consumers will be directed to the brand’s digital platform, Kellogg’s Town.
Shoppers can also enter a prize draw for a chance to WIN one of four ‘ultimate football experiences’ with partners the EFL, Manchester City, Celtic and Rangers. These experiences include everything from matchday tickets and meet the squad or manager moments to training ground tours, signed shirts, footballs and more.
Kellogg’s Rice Krispies, Coco Pops & Cornflakes all sit within the top 5 performing Non HFSS brands across S&I within the family flavoured and everyday family categories! Our range is price marked to deliver value for both the retailer and consumer, by stocking our football camps packs you’ll be providing your customers with the opportunity to send their children to a Kellogg’s Football Camp this summer!
Nielsen | Cereal | Total Impulse | Share of Sales, Value, Units, ROS| Latest 52 weeks
