This article has been produced and shared by Ed Sykes, Customer Category Lead at Nescafé.
“Coffee is the anchor of the breakfast mission in the Convenience Channel, and it remains one of the most reliable footfall drivers for independent retailers. Over the last 52 weeks, the Hot Coffee category is worth £1.45bn and growing 6.0% YoY[1], demonstrating how essential a strong coffee offer has become. Coffee is now significantly larger than Tea, selling 2.3x faster in Convenience[2] and its value being over twice as large in total market[3] ”
“Consumer behaviour is shifting toward more quality‑led and convenient coffee experiences. Shoppers increasingly expect barista‑style beverages delivered quickly and at a fair price. This is reflected in the performance of Super Premium Instant Coffee, which has grown +7.9% in Convenience.[4] Nescafé Azera leads this growth, delivering over 70% of the segments sales [5], providing retailers with a high performing option for the breakfast rush.”
“For retailers, breakfast is no longer a narrow window. It provides a broader moment shaped by early commuters, school runs and the increasing number of hybrid workers. This gives retailers more opportunities to tap into the £2.3bn Hot Drinks Market[6], which is growing 4.1% YoY.[7] This also provides a platform to showcase ranges such as Dolce Gusto and Nespresso Machine compatible pods, which are growing +9.7% YoY in Convenience[8] ; the equivalent of 140,000 additional cups of coffee[9] . “
“Whilst Hot Coffee continues to be the most preferred choice during the early‑morning rush, demand for Iced Coffee out of home has surged. Last summer we expanded our range with the launch of Nescafé Espresso Concentrated and Nescafé Ready‑to‑Drink. The Coffee Concentrates segment is now worth £8m[10], with Nescafé Espresso Concentrated delivering £6.5m of that value[11]”
“As the Coffee category continues to evolve, Nescafé remains focused on supporting retailers. From our fast-growing Nescafé Azera range through to our new Nescafé Espresso Concentrated, the objective remains to assist stores in providing quality and convenience by offering consistently strong coffee experiences that cater to shoppers as part of their morning routines.”
[1] Circana. IRI All Outlets. Hot Coffee. Value Sales and Value Sales %Change vs YA. 52 w/e 1st November 2025.
[2] Circana. Convenience exc Maj M. Hot Coffee and Tea. ACV Wtd Unit Rate of Sale. 52 w/e 1st November 2025.
[3] Circana. IRI All Outlets. Hot Coffee and Tea. Value Sales. 52 w/e 1st November 2025.
[4] Circana. Convenience exc Maj M. Core Super Premium. Value Sales %Change vs YA. 52 w/e 1st November 2025.
[5] Circana. Convenience exc Maj M. Nescafé Azera and Core Super Premium. Value Sales. 52 w/e 1st November 2025.
[6] Circana. IRI All Outlets. Hot Beverages. Value Sales. 52 w/e 1st November 2025.
[7] Circana. IRI All Outlets. Hot Beverages. Value Sales %Change vs Year Ago. 52 w/e 1st November 2025.
[8] ¹⁰Circana. Convenience exc Maj M. Dolce Gusto System and Nespresso System. Value Sales %Change vs YA. 52 w/e 1st November 2025.
[9] Circana. Convenience exc Maj M. Dolce Gusto System and Nespresso System. Volume (Cup) Sales Change vs YA. 52 w/e 1st November 2025.
[10] Circana. IRI All Outlets & KWP Discounters. Value Sales, Unit Sales and Cup Volume Sales (actuals and %Change vs YA). 52 w/e 1st November 2025.
[11] Circana. IRI All Outlets & Convenience Excluding Major Mults. Value Sales, Unit Sales, Volume Cup Sales. CYTD 1st November 2025.
