This planogram shows you how to allocate 1 metre of fixture space to healthier snacking alternatives in your store. Presenting a space-optimised layout across 6 shelves featuring approximately 40 SKUs.
Space allocation matters:
This planogram addresses growing consumer demand for snacks that fit specific dietary goals – high protein, controlled calories, or perceived nutritional benefit. Your customers want options that feel less indulgent than traditional confectionery but more satisfying than fruit. This category bridges that gap.
Category growth potential:
Healthier snacking has outperformed traditional confectionery in recent years. Dedicating 1 metre to this range gives you:
- Higher average transaction values (protein bars typically retail £1.50-£2.50 vs £0.80-£1.20 for chocolate bars)
- Different shopping occasions (breakfast, pre/post-gym, afternoon energy boost)
- Reduced competition with existing confectionery fixtures
How to use this:
The planogram provides your exact product placement. Eye-level shelves (3-4) feature high-margin protein bars. Top and bottom shelves carry breakfast solutions and family-size options.
