Home > Sharing packs and PMPs continue to drive impulse snacking growth

Sharing packs and PMPs continue to drive impulse snacking growth

This report is based on the CSN Market Report 2026 P1 from Intersnack Group.

Data Source: Nielsen w/e 24/01/2026 My World Panel 25011/2026

Sharing Packs Continue to Perform

One of the most notable trends in the report is the continued strength of sharing price-marked packs (PMPs). Although the segment comes from a smaller base, it is outperforming the wider category across all time periods.

Sharing packs suit modern convenience shopping missions, whether that is a night in, a quick top-up shop, or picking up something to enjoy with friends. Adding a price mark provides extra reassurance at the fixture and helps shoppers make quick decisions.

Several well-known brands are driving this growth, including Walkers, Takis, Hula Hoops, Pringles and McCoy’s, all of which feature prominently among the top performers in sharing PMP formats.

Positive Momentum in Convenience

Convenience stores themselves are also showing encouraging performance. The report shows the channel delivering value growth across all measured periods, with the strongest increase in the latest 12 weeks, where sales are up +1.7% year on year.

Within the fixture, sharing PMP products again stands out. At the same time, other formats are beginning to build momentum. Popcorn, for example, is seeing steady growth, suggesting shoppers are exploring a broader range of snacking options beyond traditional crisps.

The brands driving the most growth in convenience include sharing PMP lines from Walkers, Takis and Hula Hoops, alongside strong performances from McCoy’s.

Independent and Symbol Stores Show Resilience

Looking specifically at independent and symbol retailers, the category continues to generate value growth. Shopper visits remain frequent, helping support impulse purchases across the snacks fixture.

Once again, sharing PMP formats dominate the top performers, with brands such as Takis, Walkers, Hula Hoops and Discos featuring strongly in the latest data.

Many of these brands are benefiting from bold flavours and strong shelf presence, helping them stand out in busy snack fixtures.

Shifts in How Shoppers Buy Crisps

Singles and multipack formats are seeing lighter performance across the market, largely driven by declines in certain lines within the Walkers range.

Rather than a drop in interest in crisps themselves, the data suggests shoppers are gravitating towards larger sharing formats and clearly priced packs that feel better value for money.

Overall, the crisps, snacks and nuts category remains a dependable performer for convenience retailers. Sharing formats continue to gain ground, supported by well-known brands and the reassurance of price-marked packs.

Alongside established favourites, newer or fast-growing lines such as Takis and expanding segments like popcorn are helping bring fresh energy to the fixture.

As shopper habits continue to evolve, keeping the range balanced between trusted brands and emerging formats can help maintain strong impulse sales across the category.

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