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At Ferrero, crafting quality products for our customers is just one part of our story. Since the beginning, we have places quality at the heart of everything we do.
As a much loved and trusted brand, Nutella continues to hold a leading position among shoppers, ranking as the number one brand within the spreads category worth £78.4m. Building on this strong foundation, the brand remains focused on driving equity and expanding its portfolio to give consumers even more ways to enjoy the Unmistakable Nutella experience.
Nutella continues to demonstrate strong momentum as the market leader, supporting category growth and outperforming the spreads market with +4.8 year-on-year sales growth, compared to +1.4% across the total spreads category. The brand is also strengthening its connection with consumers through major occasions such as Pancake Day, while evolving to meet shopper preferences through continued innovation.
The Nutella Range
From the original spread to a growing portfolio of products, the Nutella range now spans a wider variety of products that meet different consumption occasions, whether at breakfast, as an afternoon treat or while on-the-go.
Growth across the Nutella snacking portfolio has been strong, with Nutella Biscuits, Nutella B-ready and Nutella & Go all delivering positive performances. Nutella Biscuits achieved an impressive result, delivering a +22.4% UROS uplift year on year. Alongside its flagship range, the Nutella portfolio also includes a 3 Pack Nutella Biscuits MPM and Nutella & Go PMP, further reinforcing Nutella’s breadth of offering and appeal across the category.
