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New Arrivals Driving Shopper Interest

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Maryland Cookies

In collaboration with Warner Bros, Maryland have released new cookies inspired by the World of Harry Potter Wizarding World. The cookies are butter beer flavoured and taste like butterscotch.

Toblerone

Toblerone has launched a new Crispy Caramel Toblerone that is only available in travel outlets like airports.

Nestlé

Nestlé has launched a New York for its 50th Birthday in the form of a Yorkie Salted Caramel Pretzel Duo.

The popular chocolate brand has also launched the first cocoa-free chocolate product, called Choco Crossies. Available in Classic, Hazelnut, and Salted Popcorn Caramel.

M&M’s

M&M’s have added a new line, with the addition of new Cookie Dough flavour – the chocolate shells are filled with real cookie dough.

Dough Licious

Dough Licious has launched a new flavour in their range of ready to bake frozen cookies. Available in Cookies & Cream, the cookies are made with 100% British oats, natural ingredients and a gluten-free flour blend.

Tajin Sorbet

Tajin Sorbet is a refreshing Mexican-inspired fruity sorbet, offering a tangy, sweet and spicy flavour profile. Recently launched in the UK, it can be found in Watermelon, Berries, and Strawberry.

Lyle’s

Lyle’s Golden Syrup has launched a new ice cream with gooey syrup swirls.

7 Days X Oreo

7 Days has collaborated with Oreo to produce the Oreo filled croissant.

Birds Eye X Sauce Shop

Birds Eye has collaborated with Sauce Shop to create two new chicken wing skis. The limited-edition products are available in a Buffalo Hot and Honey Chipotle. The Chicken Shop wings are sold with a sachet of sauce for ‘at-home customisation’.

Buldak

Buldak has launched a new Birria flavour Buldak Spice Ramen in a Japanese-Mexican fusion.

Nudie

Nudie is a Scottish snack brand, who have recently launched a range of sweet potato crisps. Flavours include Chimichurri, Sour Cream and Chive, and Texas BBQ. Each pack is less than 100 calories.

Peperami

Peperami and Doritos have collaborated for a new limited-edition BBQ Sweet Tang meat stick.

Jack Link’s X Doritos

Jack Link’s and Doritos have teamed up together to create Jack Link’s Doritos Nacho Cheese flavour Beef Jerky.

Nik Naks

Nik Oaks by KP Snacks have announced a hot new flavour of Xtra Hot ’n’ Fiery. These new Nik Oaks are said to be one of the hottest snacks on the market.

Jacob’s TUC

Jacob’s has launched two new flavours of Tuc Sandwiches in Sweet Chilli & Sour Cream and Cream Cheese & Chive.

Chicago Town

Chicago Town has launched two new products, including a new House Special Pizza called Deli Meat Feast Supreme, with a tomato-sauce-filled crust, and Chicago Town Original Deep Dish BBQ Pizza.

Drinks

Maison Perrier

Maison Perrier has launched a new range of flavoured sparkling water called French Kiss. The drinks are sweetened sparkling water with prebiotics and fruit juice. The drinks are available in four flavours: Blackberry & Lemon, Peach & Cherry, Mango & coconut, and Raspberry & Lime.

Poppi

US canned drink Poppi has just launched in the UK. Available in Lemon, Orange, Raspberry Rose, Lemon Lime, and Wild Berry.

Dr Pepper

Dr Pepper has launched a new Cream Swirl. The drink will be a limited-edition line for 2026.

Irn-Bru

Irn-Bru has launched a dessert inspired soft drink in an Ice Cream flavour, inspired by the ice cream float. Released before as limited-edition, it’s now a permanent offering.

Robinson Squash

Robinsons are growing their range of adult focused squash, with new Strawberry, Cherry, and Lime flavour. It’s said to have twice the fruit and a more intense flavour than their standard squashes.

Nichols X Levi Roots

Nichols X Levi Roots has launched Levi Roots Reggae Sunshine energy drink. Made with real passion fruit and papaya, with a pinch of turmeric.

Alcohol

Cruzocampo, Heineken

Cruzocampo by Heineken has launched a new Cruzcampo Sevilla Orange flavoured beer. The larger is 3.3% ABV and is made with the flavour of Seville oranges.

Gin 1689

Gin 1689 is made using a 17th century recipe, said to be from the times of William of Orange, when he became King of England, making gin popular over there.

Aviation Gin

Aviation Gin has introduced a new line in Blood Orange and Cranberry flavour.

Highclere Castle Spirits

Highclere Castle Spirits has launched a new flavoured gin in Peach Rose. The gin is said to be inspired by the summer gardens at Highclere Castle in the UK.

Hendrick’s

Hendrick’s Gin has launched ‘Another Hendrick’s Gin’. The new fin is flavoured with botanicals including orange blossom and cocoa beans. This will be a permanent flavour – their first for nine years.

Moth

Moth has extended its range of cocktails with a Mango Margarita and Strawberry Daiquiri.

Bacardi Rum X Coca Cola

Bacardi Rum X Coca Cola have launched a new ready-to-drink canned Bacardi Spiced and Coca-Cola.

Rémy Martin

Rémy V is a clear new spirit by Cognac brand Rémy Martin. The new drink is made with French grapes and has notes of fruit and florals with touches of citrus and mint.

Inch’s

Inch’s has launched what they call their posh version of its flagship Medium Apple Cider called Inch’s Reserve Premium Apple Cider, designed for sipping and savouring.

Pernod Ricard

Pernod Ricard has launched the Midleton Very Rare 2026 Vintage Release. The whiskey is sold in a recyclable secondary box made from paper.

The Curatist’s Panama Edition Rum

The Panama Edition is the first rum released by The Curatist, a UK spirit brand. A blend of sugarcane and molasses rums, featuring aged Panamanian stock, which contains rums aged for 10, 18, and 25 years, all finished in cognac casks.

Alcohol-free

Peroni Nastro Azzurro

Peroni has launched two new beers in their 0.0% range. The flavours include Limone de Sicilia (lemon) and Arancia Rossa (blood orange).

Belvoir Farms

Belvoir Farms has launched a new mocktail in its award-winning ready-to-drink range. The new Hugo Spritz cocktail has been made using elderflower, alcohol-free prosecco, and mint.

Heineken

Heineken has launched two alcohol-free flavoured beers: Nectarine Juniper and Lemon Elderflower.

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