Seabrook has extended its multipack offering, bringing back Worcester Sauce flavour to spice up the range for the UK’s #2 multipack brand in independent retail1.
As top-selling products, Seabrook crinkle-cut multipacks sit at the heart of the business, which has been creating crisps for over 80 years,
With such a strong variety on offer – from Beefy to Garlic and Herb flavours; and with six bag formats available, you can see why they are a must stock item for the wholesale and independent market.
Mark Hazelgrave, Category and Insights Manager at Calbee Group UK, owner of Seabrook, comments:
“We always tell our customers to choose multipacks. A popular item for the top-up shop, which helps to drive footfall to stores, multipacks add valuable basket spend and support impulse sales – they must not be ignored.”
Data tells us that 52 per cent or shopper missions in Convenience Multiples are for a top up shop vs only 30 per cent in independent and fascia retail2. Reinforcing how a strong range of multipack crisps and snacks would help close this gap and increase basket size.
Mark adds:
“We also advise retailers to offer a strong core range of flavours – those favourites that shoppers know and love from a brand they trust, and also to keep fixtures fresh with new products. This is exactly what Seabrook multipacks do!”
Core flavours within the Seabrook crinkle-cut multipack range include Sea Salted, Cheese & Onion and Sea Salt & Vinegar. Prawn Cocktail, Cream Cheese & Chives and Canadian Ham are also popular choices.
Meanwhile, the most recent range additions, Worcester Sauce and Tomato Ketchup flavours, are HFSS compliant, with these latest recipes delighting shoppers and delivering bags of heart and bags of Northern Soul.
Source:
1 TWC Smartview Convenience MAT 17th May 2026
2 TWC Smartview Convenience w/e 19 Apr 2026
