Indian cuisine has become a true staple of British food culture. With more than 8,500 Indian restaurants across the UK, accounting for 16% of all restaurants, it remains one of the nation’s most loved cuisines. The next generation is embracing it too, with 47% of 16-35 year olds eating Indian food at least once a week.
As households continue to look for great-tasting meals at home, Indian food remains a popular choice. More shoppers are recreating restaurant-inspired meals in their own kitchens, with 42% of consumers cutting back on takeaways and meals out. Whether it’s a Friday night curry or a family meal at the weekend, consumers are increasingly turning to trusted brands and authentic ingredients to recreate the dishes they love.
Cooking from scratch is also becoming more popular, with many people looking for ingredients that help them create authentic dishes without needing specialist knowledge or a cupboard full of spices. At the same time, there is still strong demand for convenient products that make it easy to prepare a delicious curry after a busy day.
These trends highlight why Indian cuisine continues to be such an important part of UK mealtimes, offering everything from quick midweek dinners to more indulgent weekend occasions.
Patak’s: The UK’s No.1 Indian Food Brand
Few brands are as closely associated with Indian cooking in the UK as Patak’s.
Founded in 1958, Patak’s has spent 68 years bringing authentic Indian flavours into British homes. Built on generations of expertise in spice blending and traditional recipes, the brand has helped make Indian cooking accessible to millions of consumers. Today, Patak’s is the UK’s No.1 Indian food brand, reflecting decades of trust and a passion for authentic flavour.
Consumers want products they can trust to deliver great flavour. Patak’s continues to do just that through its heritage, expertise and passion for Indian food.
Unlocking Sales Across Multiple Shopper Missions
Patak’s offers a range of products designed to help shoppers create authentic Indian meals at home, whatever their level of cooking experience.
For those looking for convenience, Patak’s offers price-marked pack Cooking Sauces in Glass, including Tikka Masala, Korma and Madras.
For consumers who enjoy a more hands-on approach, Patak’s Curry Pastes, including Tikka Masala, Korma and Madras, provide the perfect base for creating authentic dishes from scratch.
The range also includes a selection of accompaniments to help complete the meal occasion, including Mango Chutney, Lime Pickle, Aubergine Pickle, Plain Pappadums and Mini Pappadums.
A Winning Range
- Tikka Masala, Korma and Madras Cooking Sauces in Glass
- Tikka Masala, Korma and Madras Curry Pastes
- Mango Chutney
- Lime Pickle, Aubergine Pickle
- Plain Pappadums, Mini Pappadums
Backed by 68 years of expertise in spice blending, Patak’s continues to help shoppers bring authentic Indian flavours to their table, whether they’re looking for a quick and easy curry night or a more traditional scratch-cooked meal.
