This planogram presents strategic product layouts across two key categories: Healthy Snacking and Biscuits.
The 1-meter Healthy Snacking section targets health-conscious consumers with an extensive range of protein bars, breakfast options, and nutritious alternatives, dominated by the Grenade Carb Killa range (13+ high-protein variants including Oreo, Cookie Dough, and Birthday Cake flavours) alongside premium brands like FULFIL, KIND, and Eat Natural. This emphasizes convenient single-serve formats for on-the-go consumption, breakfast solutions from Belvita and Nutri-Grain, and protein-packed alternatives from brands like CLIF, TREK, and Mars Protein, positioned to capitalize on the growing demand for functional snacking with clear nutritional benefits.
The Biscuits category offers flexible merchandising solutions with both 1-meter (31 products) and 2-meter (60+ products) planograms to accommodate different store sizes. McVitie’s anchors the range with core lines including Digestives, Hobnobs, Jaffa Cakes, and Rich Tea, complemented by popular chocolate-covered treats from Cadbury (Fingers, Time Out, Brunch Bars), Tunnock’s Tea Cakes and Caramel Wafers, and a strong cookie selection featuring Maryland, Oreo (three variants in the 2M plan), and premium options like Lotus Caramelised Biscuits and Bahlsen Choco Leibniz. The range strategically balances impulse singles, family multipacks, and larger sharing formats, with savoury crackers from RITZ, Jacob’s, and Tuc providing category breadth, while dedicated private label space allows for retailer customization and margin optimization across both traditional indulgence and healthier snacking occasions.
