Halloween is less than a month away, which means it’s time to start stocking up on snacks and treats, perfect for the occasion. Halloween is somewhat of an impulse purchase but this year, the holiday is falling on a Friday, so retailers should be ready for consumers to make more of the occasion, stretching celebrations across the weekend. That means more purchase occasions and more chances to boost sales.
To celebrate Halloween and help boost footfall and profit, brands are once again launching a number of exciting products to the convenience channel, from confectionery to savoury snacks.
Swizzels is launching a selection of spooky treats to capture both planned and impulse purchases, including The Mummy Mix, Monster Treats, Trick or Treat Lolly Mix, and variety bags such as Luscious Lollies, Scrumptious Sweets, and Curious Chews are all packed with individually wrapped sweets, making them perfect for trick-or-treaters and Halloween party hosts and goers alike. The Sweet Shop Favourites range and Party Mix tubs also offer great value for group sharing.
“Seasonal packaging plays a big role in creating excitement and driving sales. Our Mummy Mix, Monster Treats, Trick or Treat Lolly Mix, and other Halloween favourites all feature striking themed designs that instantly signal the occasion and grab attention in-store. This makes them perfect for themed displays and helps retailers inspire impulse purchases,” says Clare Newton Trade & Shopper Marketing Manager at Swizzles Matlow Ltd.
The growing appetite for Halloween-related snacks doesn’t just stop at sweet treats – savoury snacks are also in demand. Doritos have teamed up with Stranger Things to launch new Stranger Things-inspired party-sized bags and a Black Garlic Dip, and Heinz and Walkers are bringing back the much-loved limited edition Good Monster Munch Mayo, a mash-up of smooth, creamy Heinz mayo and the iconic flavour of Pickled Onion Monster Munch.
“For convenience retailers, the opportunity lies in their ability to capture last-minute and top-up shoppers who want quick, local access to seasonal products,” continues Newton.
“Retailers can boost this even further by creating seasonal theatre in windows or till areas, combined with value-led promotions, to help them attract shoppers who might otherwise head to a supermarket.”
