This article has been produced and shared by Indo European Foods
Kohinoor is having a standout year. The brand is now worth £24m and sells 15,000 tonnes of product annually, and somewhere in the UK, a shopper picks up a Kohinoor product roughly every 9 seconds.
Cooking sauces leading the way
Kohinoor’s cooking sauces have grown by an extraordinary +41% over the last year, standout performance in a category that’s otherwise seeing low value growth and declining unit sales. The range brings restaurant-style depth of flavour to a quick, simple format, with the Delhi Butter Chicken Cooking Sauce and Tikka Masala Cooking Sauce among the standout performers.
Meals in Minutes on the rise
Kohinoor’s ‘Meals in Minutes’ range has grown +6% in the last year, giving shoppers an authentic, no-fuss route to proper regional dishes. The range includes Dal Makhani and Dal Tarka, two of the most popular dal dishes on Indian restaurant menus, now available as an easy at-home option.
Rice remains a cornerstone
Kohinoor is the No.2 Basmati Big Bag Rice brand in the UK, growing volumes at +7%, proof that the brand’s reputation for quality extends well beyond its sauces and ready meals.
A brand on the rise
Kohinoor’s growth spans rice, sauces and ready meals, at a time when many categories are struggling to grow at all. It’s a brand that continues to build on its reputation for authentic, restaurant-quality flavour.
Kohinoor’s cooking sauces and Meals in Minutes range are available now through The Wholesale Group.
