Soft drinks are the number one category purchased in the convenience channel.
Impulse is a major factor. Around 55% of convenience shoppers buy on impulse, and 1 in 4 shoppers who bought a soft drink did so because they saw it in-store and were tempted.
Installing a CCEP cooler can deliver up to a 23% uplift in soft drink unit sales, making chilled soft drinks a strong opportunity for food retailers.
What Is a CCEP Cooler?
A CCEP cooler is a chilled display unit supplied by Coca-Cola Europacific Partners (CCEP) to help retailers sell branded soft drinks in-store.
The range includes slimline, single-door and double-door coolers, with branded options available for selected products, including Jack Daniel’s & Coke. This gives stores flexible equipment choices to suit different layouts and levels of footfall.
1. Improves Product Visibility
A CCEP cooler puts soft drinks in a clear, visible and easy-to-shop location.
This helps retailers make more of a high-value category and encourages shoppers to add a cold drink to their basket. For stores with food-to-go, lunch deals or high passing trade, this can be especially useful.
Following CCEP planograms can also help drive stronger results, with the potential to increase weekly sales by 27%.
2. Drives Impulse Purchases
Many shoppers make buying decisions once they are inside the store.
A well-stocked cooler can prompt customers to buy a soft drink even if they had not planned to. Cold drinks feel ready to consume, which makes them a natural add-on with sandwiches, snacks, confectionery or meal deals.
For grocery retailers, this creates a simple way to increase basket spend.
3. Low Upfront Cost
CCEP coolers are supplied free on loan, with an estimated equipment value of around £900.
This gives retailers access to professional chilled equipment without a large upfront investment. Running costs are also manageable, ranging from around £74 to £319 per year depending on the unit size.
In some cases, retailers may only need to sell around 41 to 88 bottles per year to cover the running costs.
4. CCEP Supported
CCEP provides more than just the cooler.
The support includes servicing, maintenance and replacement if the equipment cannot be repaired. This helps retailers keep the cooler trading and reduces the pressure on store teams.
Retailers simply need to keep the cooler clean, well stocked and report any faults promptly.
5. Simple Installation Process
Retailers share their details and register with MyCCEP. A site assessment then checks the available space, access and power requirements.
Once approved, the retailer signs an 18-month agreement. Delivery is then scheduled, the cooler is installed, tested and made ready to trade.
To Conclude
A CCEP cooler gives food retailers a practical way to improve soft drinks visibility, support impulse purchases and grow sales.
With free-on-loan equipment, low running costs, servicing support and a simple installation process, it offers a low-cost route to building stronger soft drinks sales in-store.
