This article has been produced and shared by Jack Link’s
The jerky and biltong segment is one of the fastest-growing parts of the crisps, nuts and bagged snacks category. As shoppers search for healthier, protein-rich snacks that don’t compromise on flavour, demand for meat snacks is soaring – in both volume and value.
Yet with fewer than one in ten households currently buying jerky, there is still huge potential for growth. Jack Link’s, the UK’s number one jerky brand, is perfectly placed to help independent retailers unlock this opportunity. Tapping into powerful trends around fitness, protein and healthier snacking, Jack Link’s products attract time-poor consumers, students and those living active, on-the-go lifestyles.
For retailers, this is a chance to add real value and profit. Jerky offers a natural alternative to traditional crisps and snacks, combining a long shelf life with strong margins. Stocking Jack Link’s means giving your customers something different: a grab-and-go snack that’s high in protein, big on taste and built for modern snacking.
There’s never been a better moment to get behind the brand. Jack Link’s has teamed up with MrBeast – the biggest creator on the planet, with an audience of nearly 400 million. It’s MrBeast’s first-ever collaboration with a food brand and it’s designed to pull a whole new generation into the category: Gen Z, Gen Alpha and the parents shopping for them. For retailers, that means a name customers already know and are talking about, plus a genuine reason for younger shoppers to pick up jerky for the first time.
How to maximise sales:
• Merchandise Jack Link’s jerky and biltong on the main savoury snacks fixture alongside crisps and nuts, where shoppers expect to find it.
• Use clip strips to spark impulse purchases in high-traffic areas.
• Block Jack Link’s SKUs together to boost visibility and brand recognition.
• Keep shelves well stocked and consider short-term promotions to drive trial.
Dan Madden, National Account Manager at Jack Link’s says: “Jack Link’s is a healthier alternative to crisps and confectionery, with great taste and strong shopper appeal. With retail sales value more than tripling in five years, Jack Link’s is a high-growth, high-profit opportunity for convenience retailers.”
A trusted name, a growing category, strong margins and a shopper base that’s only getting bigger. Jack Link’s offers a simple way to tap into one of convenience retail’s best-performing categories – with formats and support designed to make stocking it straightforward and profitable.
Don’t miss out – make space for the high-protein snack shoppers can’t get enough of.
