This article has been produced and shared by Kellanova.
25th March 2026: Pringles, the number one large sharing crisps brand in the UK[1] and Burger King, the iconic flame grilled burger brand, are teaming up for an epic collaboration to launch two new limited-edition flavours in the UK.
New non-HFSS Pringles x Burger King Bacon Double Cheese XL Flavour and Pringles x Burger King Chicken Royale Flavour bring the taste of two fan favourite burgers to the snack aisle.
Available from April until the end of September (subject to availability), the timing couldn’t be better. As people gather for summer occasions, outdoor events and major sports moments, these limited-edition tubes are perfectly positioned to capitalise on the season’s sharing occasions.
On flavour, the range stays true to what shoppers love about the originals:
Pringles x Burger King Chicken Royale Flavour delivers a burst of juicy fried chicken, layered with fresh mayo and lettuce, a touch of salt and vinegar, and finished with the subtly sweet flavour of Burger King’s iconic buns.
Pringles x Burger King Bacon Double Cheese XL Flavour puts juicy flame-grilled beef at the forefront, with subtle hints of bacon, followed by delicious notes of creamy melted cheese and a touch of sweetness inspired by the bun.
Designed with the convenience channel in mind, the range launches with a £2 PMP* available through The Wholesale Group.
Shoppers can also use their Pringles x Burger King tubes to redeem an exclusive buy-one-get-one-free offer in restaurants. Any customers who buy a Chicken Royale or Bacon Double Cheese XL at participating Burger King® UK restaurants, will get another one for free to share with a friend using a unique voucher code. Shoppers simply scan the QR code on pack, enter their email and the last four digits of the pack barcode to receive their unique voucher**.
Evie Pickering, Assistant Brand Activation Manager at Pringles said:
“For retailers, it’s a partnership with real pulling power. Burger King brings instant recognition and a loyal fanbase which creates immediate cut through at shelf. When layered with engaging in store support and a compelling on-pack promotion, it gives shoppers yet another reason to add to basket. With straight packs and £2.00 PMPs* across channels, we’ve made it easy to stock and sell. We’re confident this collaboration available right through the summer will help our retail customers win big and score more sales than ever before.”
Suzi Hoy, Head of Brand and Communications at Burger King UK said: “The collaboration offers fans an exciting new way to experience Burger King, with each crisp crafted to deliver a flavour journey that is unmistakably similar to the iconic Bacon Double Cheese XL and Chicken Royale.”
[1] Nielsen Total GB | Large Sharing Crisps | 52we 24th Jan 2026
